Abstract

Abstract:

Key Concepts in Advertising articles provide short lectures on important concepts to help understand advertising's place in society, culture, history, and the economy. This article focuses on puffery, a term frequently used to describe exaggerations in advertising but which has a specific legal meaning. The article reviews the definition and application of this term to help readers grasp the legal aspects of the concept. It also provides some examples to illustrate the application of this term.

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