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From Cookies to AI: Roundtable on the Evolving Landscape of Technology, Data, and Privacy
- Advertising & Society Quarterly
- Advertising Educational Foundation
- Volume 24, Issue 2, Summer 2023
- 10.1353/asr.2023.a905722
- Article
- Additional Information
How do consumers understand what their data is worth to advertisers, who uses them, and why? This roundtable covers questions like this, and a myriad of other topics related to privacy, data, security, technology, and artificial intelligence. The panelists discuss consumer perception of privacy, the value of personal data, and the need for consumer education. They explore the rapid advancement of technology and emphasize the importance of education, ethics, and collective efforts in shaping the future. The discussion delves into the potential and challenges of artificial intelligence, intellectual property concerns, self-regulation, and privacy as a competitive advantage. They also examine the intersection of data, privacy, politics, and disinformation, offering perspectives on the role of AI in selling ideologies. The panel concludes by emphasizing the significance of hands-on experience, critical thinking skills, continuous self-education, and brand responsibility in consumer education. They encourage positive engagement with technology and foster an optimistic mindset toward the future.


