Matthew Schwartz, Senior Manager of Editorial and Content Development at the Association of National Advertisers, offers a tutorial on suggestions and best practices for producing and distributing podcasts. The market for podcasts of all kinds continues to grow, and Schwartz starts at the beginning with questions such as: Why do you want to make a podcast? What's in it for the organization? How can you maximize the use of the content in other ways? The tutorial explains many of the other components a production team or programmer may need to think about to start a successful, recurring, and inspired show: development tactics, production and programming tips, and distribution strategies. Finally, Schwartz recommends listening to some notable shows to further understand the art of podcasting.

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Launched on MUSE
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