Contrary to previous sports studies demonstrating that sports within prime-time television programming minimize women athletes both in terms of exposure and the characterization of athletes when they are shown, the NBC-based athletic reality program American Ninja Warrior seemingly challenges such traditions. A study of a full season of the hit program reveals that only two significant dialogue differences emerged, disproportionately complimenting the speed of male competitors and the strength of female competitors. Otherwise, nonsignificant differences were found within the sample, perhaps revealing progress in the degree to which new renderings of sports media could be built on structures less premised in hegemonic masculinity.