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Digital Collection: COVID-19 Vaccine Public Service Announcements (PSAs)
- Advertising & Society Quarterly
- Advertising Educational Foundation
- Volume 22, Issue 4, Winter 2021
- 10.1353/asr.2021.0043
- Article
- Additional Information
Abstract:
This Digital Collection presents 71 early COVID-19 vaccine public service announcements (PSAs) in video format from late 2020 and early 2021. Professor Sharrona Pearl provides an introduction that gives some background and context around the pandemic and COVID-19 vaccines. Key themes covered in the introduction and among the PSAs include vaccine hesitancy, safety, science, and availability of vaccines. Professor Pearl and the editors of Advertising & Society Quarterly hope that this collection can be helpful to analyze and reflect on the role of advertising in society, culture, and the economy during this historic global health crisis.