The first edition of the Daily Mail on May 4, 1896, included an advertisement for the “latest scientific marvel,” the Lumiere Cinematograph. While historians have acknowledged the concurrent rise of film and the popular press, this article explores the varied and often-innovative ways in which British newspapers produced film and visual media. From the use of Daily Mail screens to relay election results, to the production and promotion of the newspaper’s own film in 1910, these early interactions allow us to understand better the emergence, evolution, and endurance of Britain’s modern media system.