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A Shaky Bet: Legalized Sports Betting in the United States
- Journal of Sports Media
- University of Nebraska Press
- Volume 16, Number 1, Spring 2021
- pp. 99-121
- 10.1353/jsm.2021.0004
- Article
- Additional Information
- Purchase/rental options available:
Abstract
Abstract:
When the U.S. Supreme Court struck down the federal ban on sports betting in May 2018, it had the potential to dramatically change how Americans consume sporting events. Prior to the ruling, fantasy sports filled a gap for those desiring a legal alternative to illicit sports gambling. This study utilizes social cognitive theory to analyze how fantasy sports participants’ attitudes, behaviors, and environments inform their intention to adopt legal sports-betting practices. Focus group subjects suggest the conversion may not be a sure bet.
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