Civil War Buff, to Just Buff: Examining Communication Strategies to Influence Physical Activity Behaviors in Gettysburg National Military Park

One manner that parks can promote health and well-being is through the ecosystem services they provide (e.g., clean air, water, and cultural and historical benefits). To date, however, there is limited empirical data regarding potential health and well-being benefits; if these benefits are understood, and subsequently promoted properly, these park health resources can be used to enhance visitor experiences and positively influence well-being. This study examined the effectiveness of theoretically-based messaging to promote physical activity in Gettysburg National Military Park. Messaging on signage was deployed at two locations during half of the study period; these simple messages notified visitors that they could improve their experiences by walking (or climbing stair features) some of the areas relevant to the history of the battle that occurred at the park. Based on behavioral observations, one of the messages was effective at promoting physical activity, whereas the other was not. Results extend understanding regarding how communication strategies can promote park management objectives and park health resources, while potentially improving visitor health and well-being.