Why "Anticolonial" International Rhetorical Studies?

Rhetorical studies as a discipline relies on a set of theories and a geography of case studies that circularly reinforce one another to authorize white-Euro-American traditions of knowledge beholden to colonial ways of knowing the world. Calls to "internationalize" the cases and topics of rhetorical studies are easily subsumed by the self-authorizing racist epistemology of the discipline, since additive models of "diverse" cases repurpose diversity to reinforce the authority of the discipline as it already exists. How should the globalization of rhetorical studies address the disciplinary logic of white, colonial, U.S. normativity? Studying non-U.S., non-Western rhetorical practice must be an anticolonial political intervention to fundamentally reimagine the discipline or it will risk reproducing a racist disciplinary structure.

This essay maps three ways that scholars studying "international" cases have led a restructuring of the discipline by challenging the presumptions of universality that creep into scholarship. Anticolonial rhetorical scholars challenge processes of universalization as method, as rhetorical practice, and as ontology. When these processes of universalization become the object of study for rhetorical scholars, there is a possibility that rhetorical studies can develop the reflexivity to challenge its own circularly reinforcing, exclusionary disciplinary logic of white-U.S. normativity.