Abstract

Abstract:

This paper aims to determine why Chilean fans of K-pop enjoy the incompatible aesthetics of K-pop idols. It will analyze the variation of the ideal of beauty according to socioeconomic level in Chile and fans’ perception of the beauty canons of K-pop. Hypothesizing that the relationship between race (rather skin color) and class in Chile affects K-pop consumption, this study will delve into why the canon of beauty attracts Chilean fans, despite the contrast that exists with the Chilean canon of male beauty. Latin American culture is constituted by sexual roles marked and determined by gender (Cristián Valenzuela 2015); these roles perpetuate male superiority based on the figure of the male. Specifically, the hegemonic masculinity present in the region stands out for having such characteristics as strength, rationality, seriousness, domination, heterosexuality, and sexual activity. Asians are often called Chino, and K-pop fans are considered strange. Though Chileans tend to conflate all Asian pop cultures, they are particularly suspicious of the sexual identity of K-pop fans. Based on a qualitative analysis of semi-structured interviews with sixteen upper-class and twenty middle-lower-class Chileans, this paper investigates how Chilean K-pop fans consume and negotiate with the aesthetics of K-pop in a conservative, European-oriented, oligarchic society.

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Additional Information

ISSN
2331-4826
Print ISSN
1225-0201
Pages
pp. 159-194
Launched on MUSE
2021-07-15
Open Access
No
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