Stephen King, Incorporated: Genre Fiction and the Problem of Authorship

This essay examines Stephen King’s career in relation to the evolving literary status of genre fiction. Following the financialization of the publishing industry, genre fiction became one of its most profitable forms. As a result, agents and houses sought to invest in brand-name authors who could attract a mass-market readership based on reputation alone. While this development helped turn King into one of the most successful novelists of the late twentieth century, it also provided an opportunity to engage with questions about authorial autonomy, the demands of the market, and the mediating force of publishers in his own work. Novels like Misery (1984) and the “Dark Tower” series (1982–2004)—explicitly centered on the writing of genre fiction—articulate a model of authorial professionalism built upon the metaphor of the corporation. Understanding genre as a corporate form need not be grounds for critical dismissal, but can instead serve a critical purpose. Genre fiction, this essay argues, functions as a mechanism for confronting the economic conditions and expectations of the contemporary publishing industry and its impact on literary production.