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Beyond "The Money-Making Personality": Notes toward a Theory of Capitalist Orthopraxy
- Journal of Ayn Rand Studies
- Penn State University Press
- Volume 21, Number 1, July 2021
- pp. 1-15
- Article
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ABSTRACT:
Ayn Rand's 1963 article "The Money-Making Personality" implied both the concept of a capitalist orthopraxy and the idea that it had an opposite. Robert Bradley Jr.'s multivolume history of Enron's rise and fall coined the term "contra-capitalism" to describe a business syndrome that forms a stereotypical opposite of capitalist orthopraxy. This essay offers a formal definition of "contra-capitalism" as a development of Rand's insight.