Abstract

Abstract:

In 2010, the publication of "Heart Sutra Pop," an online animated video featuring the cyber-idol Hatsune Miku singing the Heart Sutra, launched a viral enthusiasm for the text that is unmatched throughout its more than twelve-hundred-year history in Japan. This article explores the digital rebirth of the sutra and the rise of an unlikely virtual spiritual leader. I argue that this cyber-idol-driven sutra boom is both doctrinally justifiable and consistent with a wave of new media initiatives by Japanese Buddhists.

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Additional Information

ISSN
1703-289X
Print ISSN
1703-289X
Pages
pp. 29-47
Launched on MUSE
2021-04-10
Open Access
No
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