Using a critical qualitative approach, we explored ways student affairs professionals at predominantly white institutions within the South made sense of and enacted commitments to equity, diversity, and inclusion. Findings show that participants rarely engaged in direct conversations around diversity, equity, and inclusion with their colleagues and often conflated these terms. Those who engaged in equity work were often driven by their own salient identities, yet they also shared ways their efforts were constrained by institutional policies. The study offers implications for practice for student affairs professionals, professional preparation programs, and higher education institutions.