Abstract

Abstract:

The Saitama gubernatorial election is revealing as a case study of competing modes of election campaigning in urban Japan. It shows that election campaigning has extended beyond the organizational approach based on political parties, kōenkai (personal candidate support organization), and interest groups to novel forms such as the manifesto movement and women-centric campaign. While political organizations remain indispensable, the manifesto movement and women-centric approach appear to be the new waves in Japanese local politics.

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