Abstract

Abstract:

This article examines empirically how American cultural hegemony operates through the medium of film—in this case, via the James Bond “007” movie series. It is evident that American values are diffused worldwide via the motion picture industry. The 007 series is a masterpiece that successfully adjusted to the Hollywood system where American capital and structure prevails. The films are controlled by U.S. funding and reflect American perspectives vividly. Between the lines in the scripts, filmgoers are urged to link the United States with positive— hence legitimate—values and accept American’s dominant position. The authors of this study argue that the “007” movie series satisfies certain conditions to diffuse and reproduce American hegemony. Moreover, since the series reflects different aspects of the international environment, it is an appropriate case to speculate about hegemony in films.

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Additional Information

ISSN
2288-2871
Print ISSN
0258-9184
Pages
pp. 115-143
Launched on MUSE
2021-03-23
Open Access
No
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