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Das Kränzchen, a girls’ illustrated weekly magazine, was launched in October 1888 and soon became one of the most influential publications for young bourgeois women in Germany. Like its British counterparts, it cast itself as a companion leading girls through a formative period of their lives. It was popular for its serialized novels but also published articles on homemaking, beauty, fashion and health, women’s education and work, travel, and enjoyment of nature. This essay shows that, while the Kränzchen had interests and intentions similar to British periodicals for girls, its unique characteristics were rooted in German society and culture.