Abstract

ABSTRACT:

Times Square was radically redeveloped in the 1990s, becoming a key site of neoliberal urbanism, and this "new" Times Square has featured frequently in the romantic comedy. This article reads three Times Square romcoms—Enchanted (Kevin Lima, 2007), Friends with Benefits (Will Gluck, 2011), and New Year's Eve (Garry Marshall, 2011)—against the history of Times Square's redevelopment, arguing that they both rely on and repress Times Square's history and that the new Times Square's presence in the romcom is a product of the genre's investment in real estate: its predilection for both property development narratives and redeveloped or gentrified spaces.

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Additional Information

ISSN
2578-4919
Print ISSN
2578-4900
Pages
pp. 105-128
Launched on MUSE
2021-02-11
Open Access
No
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