Abstract

ABSTRACT:

Terry Turner was one of the most influential film promoters of the twentieth century, but his achievements have been largely overlooked by film historians. As an exploitation man for RKO, he pioneered "saturation" releasing with his promotion of Hitler's Children (Edward Dmytryk, 1943)—more than three years before David O. Selznick's promotion of Duel in the Sun (King Vidor, 1946). Turner created multifaceted, multimedia campaigns, and he was a significant creative force within the industry. Turner's ecosystemic approach to promotion integrated many dynamic elements into his campaigns as he fulfilled his stated goal of targeting "anybody with a buck."

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Additional Information

ISSN
2578-4919
Print ISSN
2578-4900
Pages
pp. 49-69
Launched on MUSE
2020-10-30
Open Access
No
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