Elhomwe Revitalization Efforts: Myth or Reality?

Elhomwe, a Bantu language, has been endangered in Malawi since the nineteenth century. Its status and the success of revitalization efforts fostered by an elite-backed cultural organization are assessed using both qualitative and quantitative data. Although the Lomwe express enthusiasm over Lomwe political and ethnic resurgence and positive attitudes towards the language, revitalization has been minimally successful and the language remains fragile; improved socioeconomic, historical, and political status has not translated into resurgence and associated prestige of the language. The reasons for this lack of success despite elite and political brokerage are explored.