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Good Taste: Teaching Art, Ads, and Digital Culture
- Advertising & Society Quarterly
- Advertising Educational Foundation
- Volume 21, Issue 1, Spring 2020
- 10.1353/asr.2020.0009
- Article
- View Citation
- Additional Information
Abstract:
This Advertising in the Classroom article details a first-year writing course at Emory University entitled "Good Taste: The Art of Food Advertising," which taught students to analyze their culture through food art and food advertisements. The course was intended to attract students who loved food, but more specifically, students interested in looking at the many ways food has been portrayed over time. The course explored personal perceptions and media representations of food, and what they can collectively teach us about how we perceive and represent ourselves and our social contexts. The author also reflects on the importance of teaching students raised and immersed in digital social contexts to critically read the cultural media they encounter every day.