Reprint Retrospective: Watching with The Simpsons: The Logic of Television and Ad Parody

This article, which first appeared as Chapter 3 of Watching with The Simpsons: Television, Parody, and Intertextuality (Routledge, 2006), explores advertising parody in The Simpsons. First setting up the televisual environment in which this parody worked upon initial broadcast, the author then examines how numerous instances of parody of advertising and consumerism across the popular series work to teach a form of media literacy.