Abstract

This article compares the marketing and reception of British motion pictures in the U.S. market during the 1940s and 1990s. In both eras, British filmmakers were captivated by the fantasy of conquering the American marketplace. They viewed their movies as a fundamentally new kind of product that made it possible to challenge Hollywood on its own terrain.

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Additional Information

ISSN
2578-4919
Print ISSN
2578-4900
Pages
pp. 27-42
Launched on MUSE
2000-08-01
Open Access
No
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