Abstract

abstract:

Google Ngram metadata reveal that the English phrase “rhetorical theory” is not that old, appearing on the scene in the latter half of the nineteenth century, and then picking up dramatically with critical and literary theory in the 1960s. How do we square this with familiar arguments that rhetorical theory is much, much older? In this forum contribution I argue that the long view applies to our contemporary rhetorical theory only if we equivocate. Much of what currently falls under the heading “rhetorical theory” has little or nothing to do with the systematic conceptualization of persuasive discourse (i.e., the long view)—general, posthuman, eco-, and materialist rhetorics are the most prominent counterexamples. Instead, around 1900, Gertrude Buck develops what I call the short and sharp view that prevails to this day: rhetorical theory offers reality figured by way of its alternatives.

pdf

Additional Information

ISSN
1527-2079
Print ISSN
0031-8213
Pages
pp. 34-50
Launched on MUSE
2020-02-11
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.