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Redressing global inequality was one of the key concerns of the Third World campaign to create a New International Economic Order (NIEO). However, human rights played no role in the NIEO which focused instead on transforming the international investment and trade regimes. This essay argues that the Third World countries were largely correct in their analysis of the limits of human rights. It draws upon insights of the NIEO experience to suggest why, in more recent times, human rights have largely failed to address the problem of global inequality in the face of neo-liberal globalization.