Advertising in the Archives: The Wisconsin Historical Society

This Advertising in the Archives article presents details about the advertising, marketing, and business collections located on the University of Wisconsin–Madison campus at the Wisconsin Historical Society (WHS), the second largest North American heritage collection after the Library of Congress. WHS seeks to collect, preserve, and share stories about Wisconsin and North American history. The key topics covered in this archives article include the following: the origins, mission, and work of the WHS; details about and examples from significant advertising-related papers held in the WHS archives, such as the Advertising Women of New York scrapbooks, Bruce Barton papers, Dorothy Dignam papers, Lord & Thomas/Foote, Cone & Belding records, McCormick/International Harvester corporate records, and the Rosser Reeves papers; details about and examples from WHS' large material culture collections; future directions for WHS; and advice on how to preserve advertising documents and materials for the benefit of the future.