Abstract

Abstract:

This roundtable brings together four university professors to reflect on their teaching of general advertising and society courses at the undergraduate level. Topics covered include overall course goals, course topics, in-class teaching materials, possible assignments, recommended readings and screenings, and overall advice on how to approach a general advertising and society course. In the end, all participants see an advertising and society course as an essential requirement to foster students' critical thinking about advertising, especially in understanding the ethical dimensions of the field.

Additional Information

ISSN
2475-1790
Launched on MUSE
2020-01-10
Open Access
No
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