This article examines the first five years of the United Farm Workers' unionization of Minute Maid's workers in Florida. The UFW in Florida was a multiracial organization that reflected the "Nuevo South's" changing demographics in the 1970s. UFW organizers Mack and Diana Lyons, along with volunteer staff and rank-and-file members, cultivated a difficult but tenacious solidarity across racial lines through conscious, day-to-day activity in the union and in the community. The narrative draws from union correspondence, newsletters, flyers, and testimony of former members. The argument engages with histories of black and brown coalitions and extends recent work on the UFW into its largely unexplored history in the South.