In lieu of an abstract, here is a brief excerpt of the content:

Reviewed by:
  • Power Button: A History of Pleasure, Panic, and the Politics of Pushing by Rachel Plotnick
  • Hannes Mandel
Power Button: A History of Pleasure, Panic, and the Politics of Pushing
by Rachel Plotnick
Cambridge, MA: MIT Press, 2018. 424 pp. $35.00 (cloth)
ISBN: 978-0-2620-3823-2

The title of Rachel Plotnick's book itself manages to push several buttons at once. Besides the felicitous main title, the subtitle in particular flicks on one line of associations after the other, like a series of street lights, if you will. Converging at the fuse box that is Plotnick's book, they make not only for an evocative book title but also for an epistemological thesis: much can be learned and understood about modern culture and society by studying the functionality of its buttons.

Of course, there is much intuitive evidence to support such a thesis, above all, as Plotnick effortlessly shows, the ubiquity of buttons in the twentieth and twenty-first centuries. Buttons are "everywhere," they follow our command, they have all kinds of effects, and when they malfunction, they disrupt our most ingrained routines, expectations, and interactions. In the history of the advertising of consumer technology, the phrase "at the push of a button" may well be the most pervasive one. And even where mechanical buttons are becoming increasingly obsolete, as in the case of the latest few generations of smartphones, engineers go to great lengths to replace them with sophisticated simulations of buttons, as in Apple's "Taptic Engine" technology, for example.

On the other hand, the promising topic comes with a considerable risk as well: What if buttons turn out to be just buttons after all? Superficial, predictable, ordinary; not only ubiquitous, but commonplace; a mere component rather than a pars pro toto. This skepticism raises the question: How meaningful, how readable are buttons really? And methodologically phrased: How does one read them?

Focusing on the period between 1880 and 1925, when mechanical and electrical buttons first proliferated into everyday life, Plotnick provides many interesting insights, details, and anecdotes on the phenomena of buttons and button pushing. Throughout the book, she makes the compelling case that no matter how sleek, flush, or seemingly straightforward a button, there is always more to, behind, and surrounding it: "Although the act of pushing may require less and less physical force over time, it will continue to imply forcefulness without further consideration of the ways that various kinds of hands and machines interact. We must acknowledge that when people push, someone or something must always do the finger's bidding to make the magic of buttons possible" (257). [End Page 394]

It is at this structural site, investigating the arguably first and simplest of user interfaces, that Plotnick derives valuable and (for the most part) still applicable insights into political power relations, constructions of gender, pedagogical challenges, sedentarism, and historical cultural imaginaries. Although not explicitly, she suggests not only that affordances "further" things (as the term's etymology has it) but that they are also something one must be able to afford—financially, as well as politically and socially, that is.

Plotnick's argumentation, while plausible throughout, is most compelling in the second and third parts of the book (on the automaticity and the contested uses of buttons, respectively), in which archival materials and anecdotes from advertising, literature, and world's fairs provide additional historical evidence. The first part (focusing on early electric bells), on the other hand, occasionally struggles to fend off the risk mentioned above, less because of the uninterestingness of the subject and more, it seems, due to a lack of more "talkative" historical material. Perhaps a consideration of early cinema could have provided some additional evidence here due to its unique ability to represent and dramatize kinetic effects. (One immediately thinks of Lang's Metropolis and Chaplin's Modern Times as potential sources of material. Both of them date from slightly after Plotnick's period of investigation, though: from 1927 and 1936, respectively.)

The book's conclusion, which brings the cultural history of button technology to the present, arouses curiosity for (even) more, as it cursorily addresses Amazon's somewhat absurd-seeming "Dash Buttons," Donald...


Additional Information

Print ISSN
pp. 394-395
Launched on MUSE
Open Access
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.