Disability and Advertising

Fig. 5.

This 1944 Revere Copper and Brass, Inc., Ad Uses Pity toward a Soldier to Represent Disability and Encourage People to Buy War Bonds Supporting the United States' Efforts in World War II. The Tagline Reads "You've Got to Give Up Something" and Next to the Photo of a Soldier on Crutches, His Left Foot Amputated, Is Text from His Point of View that Shells Are Expensive, the "Japs" are Tough and Stopping Them is Worth Any Price, in His Case, His Foot.³⁷