Abstract

Abstract:

Sports fans are no longer relying solely on traditional media to get news and information about the teams they support. They often turn to social media—including online sports forums—as a primary source of information. Using Q-sort methodology, this study sought to understand more about sports-forum participants and why they visit and participate in these online forums. A factor analysis identified three types of sports-forum participants based on personality characteristics and opinion statements: tailgaters, trivia seekers, and bandwagon fans. The identification of these factors tends to support previous research examining the motivations for visiting and using online sports forums.

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Additional Information

ISSN
1940-5073
Print ISSN
1558-4313
Pages
pp. 137-154
Launched on MUSE
2019-10-10
Open Access
No
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