This lesson plan and assignment help students understand how the advertisements they see in media outlets are related to media content—that it is no accident if they see an ad for cosmetics in a beauty magazine. After learning about the basic economic incentives of ad-supported media, students are each assigned a different magazine to analyze. They evaluate how the cover and editorial content serve to attract a specific audience defined by demographics and/or psychographics. They learn that those audiences are attracted by the magazine's content so that their attention may be sold to advertisers. Then students analyze a selected ad for the strategies designed to appeal to that targeted audience. They analyze how that ad fits into the "brand friendly" context of the magazine's editorial content.