Abstract

Abstract:

This article focuses on the children's television series Goosebumps and the Canadian specialty children's network YTV. The topics discussed in this article include YTV's branding efforts, as through the use of slime as an icon, and by bringing into the Goosebumps series cult horror director William Fruet. The overall objective is to highlight a particularly overlooked and innovative Canadian children's series, while historically situating YTV's hypercommercial production practices. Goosebumps became one of the most successful and sophisticated Canadian TV shows of the 1990s by adopting and anticipating American post-network strategies to situate itself at the vanguard of the digital era. Through this specific account of YTV and hypercommercialism we consider the role of post-network practices manifest in Goosebumps, and children's television programming more broadly.

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Additional Information

ISSN
2470-3486
Print ISSN
1942-7190
Pages
pp. 64-75
Launched on MUSE
2019-09-30
Open Access
No
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