In this paper, I analyze Chanoc (1959–1981), a weekly booklet in color of thirty-two pages, and one of the most read and consumed comics during the now cataloged "silver epoch" of Mexican comics. Entering the world of football comics, Chanoc begins to narrate through parody and picaresque, and the themes begin to diversify in front of the language that at the same time is produced by the written press, radio, and Mexican television. Chanoc explores the contemporary tensions of football and does so with special emphasis on the media and the market. With all these changes and subtle frameworks of Chanoc, in this work 1) I investigate the brief history of Chanoc and its contact with soccer; 2) I propose the beginning of the "football imagination" on Mexican television; and 3) I explore how Chanoc narrates the tensions and fertilizations that arise between the media and football under the mocking and parody tone of a contemporary commentator of the comic, Ángel Fernández.


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pp. 113-130
Launched on MUSE
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