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In the decade between 2007 and 2017 London changed fundamentally. This article is about how the actions of the transnational über-wealthy—the "have yachts"—impinged on the life-worlds of the "merely wealthy"—"the haves." As the authors explore the conceptual utility of gentrification as a way of thinking about these seismic urban changes, they conclude that profound socio-spatial changes and new intensities in the financialization of housing, neighborhood tensions, and cultural dislocations are reshaping London as a plutocratic city and the lives of those who live there in historically unprecedented ways. The concept of "super-gentrification," the authors argue, does not adequately frame these circumstances.