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This case study assesses the impact of a small, open-access social sciences journal not included in citation tracking indexes by exploring measures of the journal's influence beyond the established "impact factor" formula. An analysis of Google Scholar data revealed the journal's global reach and value to researchers. This study enabled the journal's editors to measure the success of their publication according to its professed scope and mission, and to quantify its impact for prospective contributors. The impact assessment strategies outlined here can be leveraged effectively by academic librarians to provide high-value consultancy for scholar-editors of open access research journals.