An important topic among academics and industry practitioners is how sex has been used in advertising. To contribute to this conversation, Advertising & Society Quarterly assembled a group of leading advertising practitioners, scholars, and activists at Duke University's Hartman Center for Sales, Advertising, and Marketing History for a roundtable on sex in advertising. Part II of the Roundtable on Sex in Advertising covers what participants classify as the best and worst ads representing sex, the importance of brands and agencies to drive change in how sex is used in advertising, the need to consider the nature of the advertised product, empathy, media literacy, and the need for more academic-practitioner dialogues about important topics like sex in advertising.