Abstract

Abstract:

This article shows how two different subjectivities promoted by neoliberal discourses—that of the entrepreneur and that of the docile workers—are interwoven in the discourse of coaches leading employment readiness workshops conducted in a workfare program in Israel. Three main discursive strategies, "between entrepreneurialism and docility," "rehearsing employability: the labor market as a second family," and "happiness and positive psychology," interwove appeals to simultaneously identify as docile workers and enterprising selves. The findings presented in this article underscore how class (and gender) are re-scripted as individual barriers by exhorting welfare-reliant women to become an entrepreneurial job seeker.

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Additional Information

ISSN
1468-2893
Print ISSN
1072-4745
Pages
pp. 116-138
Launched on MUSE
2019-04-02
Open Access
No
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