When looking for journals to acquire, publishers will find many specialized academic journals that are managed outside university presses. Some are run by individual editorial offices, others by associations, and some under other arrangements. While these journals may not have large circulation numbers, they often have a faithful readership. Understanding the differences between the way a journal was managed in the past and the way a university press can manage it going forward will help the parties involved—publishers and editors—make an orderly transition through acquisition. A press planning to acquire a small, specialized journal should set at least four goals that will enable the journal to gain greater stability and prestige: 1) modifying or even overhauling the existing budget to improve its financial health, 2) amplifying its scholarly reputation, 3) designing it appropriately, and 4) marketing it more widely.


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pp. 115-123
Launched on MUSE
Open Access
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