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Author Meets Critics: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
- Advertising & Society Quarterly
- Advertising Educational Foundation
- Volume 19, Issue 4, 2018
- 10.1353/asr.2018.0036
- Article
- Additional Information
Abstract:
This talk centers on Andrew Essex's book The End of Advertising: Why It Had to Die and the Creative Resurrection to Come (Spiegel & Grau, 2017). A leading advertiser and two advertising scholars meet with Essex, a major advertising industry executive and former magazine editor, to discuss many topics covered in the book: challenges to advertising brought about by streaming media and ad blockers; ways to make advertising relevant in a media-saturated world; the limits of algorithmically-based programmatic advertising; the end of interruptive "command-and-control" advertising; infrastructural investment as a form of advertising and brand awareness; advertising's democratic and social responsibilities; advertising in a world of peak television; advertising's place in live sports; brands' involvement in politics; and privacy and Big Data.