Abstract

Abstract:

This talk centers on Andrew Essex's book The End of Advertising: Why It Had to Die and the Creative Resurrection to Come (Spiegel & Grau, 2017). A leading advertiser and two advertising scholars meet with Essex, a major advertising industry executive and former magazine editor, to discuss many topics covered in the book: challenges to advertising brought about by streaming media and ad blockers; ways to make advertising relevant in a media-saturated world; the limits of algorithmically-based programmatic advertising; the end of interruptive "command-and-control" advertising; infrastructural investment as a form of advertising and brand awareness; advertising's democratic and social responsibilities; advertising in a world of peak television; advertising's place in live sports; brands' involvement in politics; and privacy and Big Data.

Additional Information

ISSN
2475-1790
Launched on MUSE
2019-01-11
Open Access
No
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