How can a poem hold our attention? What connections exist between daily life, attentiveness, and the resourcefulness of the poem to make legible the overly familiar? The particularities of everyday life have long fascinated contemporary poets but the causes for this preoccupation have been widely undertheorized and much less understood. Andrew Epstein's Attention Equals Life: The Pursuit of the Everyday in Contemporary Poetry and Culture is an imaginative contribution to the field of everyday life studies that underscores the rhetorical stakes of daily life and the role of poetry to snare dwindling attention spans. Epstein's cogent analyses on the gendered, racialized, and political experiences of the quotidian bring to the fore the way that poetry has emerged as a powerful cultural response in the age of distraction.