Attitudes toward condom carriers: The role of gender

This study assessed personal attitudes and perceptions of societal attitudes toward condom carriers, with a focus on the role of gender. Although prior research suggests that sexually active women in society are looked down upon, there has been little investigation as to whether this view remains pertinent today, and whether this remains the case at the individual—as opposed to societal—level. Participants were female undergraduate students who read vignettes describing either a male or female condom carrier. They then rated the condom carrier's character and provided estimates of how their peers would rate the same individual. The young women in our sample did not negatively judge female condom carriers; in fact, they viewed a female condom carrier more favourably than a male condom carrier. Similarly, they endorsed beliefs that other women in society (i.e., their female peers) would not differently rate a condom carrier based on gender. However, women believed that their male peers would be significantly more critical of a female, as opposed to a male, condom carrier. The relation to ambivalent sexism is discussed, as well as the implications that these findings may have on an individual's own beliefs and practices surrounding condom use.