- Dying to Be Beautiful: (Re)Membering the Women of Juárez, the Commodification of Death, and the Nonuniversal Standards of Beauty
- WSQ: Women's Studies Quarterly
- The Feminist Press
- Volume 46, Numbers 1 & 2, Spring/Summer 2018
- pp. 70-87
- View Citation
- Additional Information
In 2010 MAC Cosmetics, owned by Estée Lauder, teamed up with a small fashion house in Los Angeles, California, called Rodarte to put out a makeup and clothing collection based on Juárez, México. The Rodarte sisters visited Juárez and fell in love with the "hazy" landscape and based this beauty collaboration on the industrial border town and the women who were coming out of work from the maquiladoras. This article is concerned with how the discourses and popular culture that surround the women of Juárez are used to not only commodify their deaths but also to construct standards of beauty at the expense of poor Mexican women. (Re)membering is not only memorializing the dead women of Juárez through veins of capital, but it is the actual re-membering of their subjectivities and bodies that clump them together as nothing more than "victims."