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Figure 5. A procession promoting the 1965 film Genghis Khan in Udon Thani province. This is an example of the way that cinema entrepreneurs borrowed certain ritual forms of religious and older entertainment festivities to promote films. Acknowledgement: This anonymous, undated photograph comes from the collection of Songdej Khan
Figure 5.

A procession promoting the 1965 film Genghis Khan in Udon Thani province. This is an example of the way that cinema entrepreneurs borrowed certain ritual forms of religious and older entertainment festivities to promote films. Acknowledgement: This anonymous, undated photograph comes from the collection of Songdej Khan

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