We outline some recent highlights in the application of cognitive linguistic theoretical and methodological approaches to the analysis of Slavic languages. A principal strength of cognitive linguistics is the way it focuses our attention on the continuous nature of linguistic phenomena. Rather than positing rigid categories and strict definitions, cognitive linguistics addresses the messy realities of language, facilitating the extraction of coherent patterns from the noise of human communication. We follow a thematic arrangement motivated by the types of variation we observe in language and the analyses proposed by Slavic linguists. These include variation across meaning and form, across modalities and genres, and across time and speakers.