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  • Emergent Brazil: Key Perspectives on a New Global Power ed. by Jeffrey Needell
  • Ernst Pijning
Emergent Brazil: Key Perspectives on a New Global Power. Edited by Jeffrey Needell. Gainesville: University Press of Florida, 2015. Pp. 322. $79.95 cloth. doi:10.1017/tam.2017.140

In this undeniably optimistic book, Jeffrey Needell unites 15 essays based on one assumption and addressing one question: now that Brazil has finally reached its promised potential, what does such an attainment mean? The collection is the collaborative effort of the Fundação Getúlio Vargas and the Center of Latin American Studies at the University of Florida, and the good fortune to be written before the Zika virus, the 2016 Summer Olympics, and Brazil's recent devastating defeat in the World Cup soccer, as well as the impeachment of Dilma Rousseff, and the Operation Car Wash corruption scandals, not to mention the continuing economic downturn. Instead, the essays were written when Brazil's economy was growing, the Brazilian population was benefiting from a redistribution of income, and the country was counted among the up and coming powers of the world.

Leaving aside the usual stress on corruption scandals, ecological disasters and recurrent violence, the authors assert that Brazil has emerged on the world stage, where it now has a place among the more industrialized nations. This assertion sets a more positive tone, and it is helpful that most of the essayists are not overtly prescriptive: they do not tell the Brazilian government what to do. In general, most authors stress that well-planned government policies, the rise of a new and vocal middle class, diversification, decentralization, and the globalization of Brazil's economy and culture, as well as an increasing commercialization, have put Brazil in its due place.

According to the only essay written by a historian, Marshall Eakin, the post-World War II regime of Getúlio Vargas set the stage for the economic and social reforms that made Brazil's current place possible. The rise of technologically advanced industry arose alongside a new middle class. During the military regimes that followed Vargas, these policies were not abandoned. Later, Fernando Henrique Cardoso implemented well-aimed economic reforms that in turn made possible the social policies of Lula. Some essayists, though, stress the role of Brazil's newly vocal population rather than its government in the country's ascendency.

The Brazilian middle class has indeed grown, and it has become both more vocal and more Pentecostal. "Citizenship" has been a key word during the mass demonstrations, [End Page 244] meaning that all citizens should have the right to be treated with dignity. The phenomenon of the rising middle class was not limited to the two largest cities, São Paulo and Rio de Janeiro, but it occurred also and increasingly in other areas, even in far northwestern Acre, where a new political ideology, "Forest Democracy," was developed. The authors warn though that this new middle class is more precarious because it has lower savings and is less politically informed than its European counterparts.

Interestingly, the essayists suggest (but not explicitly) a link to the Protestant ethic defined by Max Weber: as more Brazilians become "Protestant" (more precisely, Evangelical Pentecostal), they adopt a "Protestant ethic" that helps them save more money and makes them less likely to spend it on luxury goods. Wealth is a sign of God's blessing, but it must not be flaunted publicly. Apart from the religious changes, however, this middle class could not have grown without changes in Brazil's economy.

Technology plays an increasingly important role in Brazil's agriculture, but the economic diversification it permits does not mean that commodities are unimportant. There are three environmental essays, one making a new claim: that the alcohol fuel-based economy in Brazil is a climate saver, based on the amount of carbon dioxide it emits compared to other fossil fuels. The new agriculture is more mechanized and has become more large-scale and more economical. However, there is little said regarding the ecosystems that have been destroyed to expand the growth of sugarcane. The displacement of small farmers and the Movement Without Land are hardly mentioned (apart from...

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