Abstract

In view of China’s “going out” programme, this article argues that mainland Chinese firms have not made significant breakthroughs in the Southeast Asian automobile sector, primarily because of a competitive and still consolidating marketplace, various national regulations of Southeast Asian countries and the need to dovetail their own corporate goals with those of their Southeast Asian partners. Meanwhile, mainland Chinese firms have made major advances in the Southeast Asian electronics sector by offering low prices and high-quality products and services. In addition, they also collaborate with marketing firms that possess intimate knowledge of the marketplace.

pdf

Additional Information

ISSN
0219-8614
Print ISSN
0219-7472
Pages
pp. 157-178
Launched on MUSE
2017-12-22
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.