Neoliberalism is not a catch-all term for the evils of capitalism. Nor is it a fantasy invented by leftists. It is a long-term, strategic organizing campaign—a kind of civil rights movement for corporations—conducted by a network of people and groups who openly called themselves "neoliberals" until they decided it would be more strategic to cover their tracks. While neoliberalism may now seem universal and even unstoppable, it began in the 1930s and 40s as an all-too-familiar organizing effort, led largely by people within higher education. To understand the early history of the neoliberal campaign, in its fallible, human dimensions, is to understand how educators and educational institutions can organize to change the world—and to understand how another similar group of educators and institutions might organize ourselves to defeat them.