Abstract

This study examines the HIV/AIDS beliefs and experiences of young adults in Gaborone, Botswana using the Health Belief Model. Three focus groups conducted with 21 participants, ages 18–23, found that the abundance of campaigns in Botswana has seemingly led to HIV/AIDS becoming normalized, rendering campaigns ineffective. Traditional beliefs are fading from the younger generations, but risky behaviors continue to spread HIV/AIDS. Further, stigma beliefs impede preventative behaviors and hinder open conversation. Findings imply that future campaigns should incorporate the stories of people living with HIV/AIDS and should trim repetitive prevention messages to reduce desensitization of the risk of HIV/AIDS in Botswana.

pdf

Additional Information

ISSN
2376-7510
Print ISSN
2334-2668
Pages
pp. 1-28
Launched on MUSE
2017-08-30
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.