Jaipongan is a style of Sundanese dance impacted by the creativity of the Bandung artist Gugum Gumbira, who in the 1970s developed ketuk tilu, a genre traditionally associated with female courtesan singers. He evolved the genre into a performance-oriented stage dance, calling it jaipongan. The form was criticized by some, including government officials, as exploiting the female body. However, jaipongan's mass popularity saved the folk form from extinction, and jaipongan became a strong influence on ketuk tilu itself.